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USPS focuses on rural carrier program

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The Postal Service is celebrating its lead-sharing program for rural carriers with its third annual Rural Reach Day on Jan. 24.

Because this year’s Rural Reach Day falls on a Sunday, USPS districts will hold events throughout the week to thank rural carriers for participating in the program, which has brought in nearly $728.9 million in estimated annualized revenue since it began in 2008.

Philadelphia Metro District recently held an event to celebrate achieving a 100 percent participation rate in Rural Reach.

The event took place at the Avondale, PA, Post Office, where Rural Carrier Mandy Talley was honored for a lead that brought in almost $431,000 in estimated annualized revenue for USPS.

“Rural carriers are very important to the success of the Postal Service,” said Mary Anderson, small-business engagement director at USPS headquarters. “The small businesses they deliver to know them and trust them. And they are in a great position to help their customers.”

Nationally, Rural Reach has brought in more than $29 million in new revenue since the fiscal year began in October 2020.

The revenue from Rural Reach counts toward the Postal Service’s Power of One campaign to raise revenue through sales leads from employees.

The Small Business and Lead Generation Programs Blue page is tracking participation in Rural Reach and other employee lead programs: Customer Connect, Clerks Care, Mail Handlers, Business Connect and Submit a Lead.

The Postal Service hopes to encourage as many employees as possible to submit at least one lead through any of its six lead programs by Sept. 30.

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