Amazon’s Prime Big Deal Days returns October 7–8, kicking off the 2025 holiday shopping season with millions of deals and deep discounts across popular categories like home, apparel, toys, and beauty.
Starting October 7 at 12:01 a.m. PDT, Prime members can shop seasonal savings across Amazon’s wide selection—from beauty must-haves and top electronics to deals on some of the most anticipated gifts of the season.
Members can expect deals from toy brands including LEGO, Fisher-Price, MAGNA-TILES, and Tonies; electronics from Samsung, LG, and Sonos; and Amazon Exclusives from popular brands like Lancôme and National Tree Company.
From can’t-miss deals on the season’s most-wanted gifts to groceries and household essentials, Amazon serves as the ultimate holiday headquarters where members can complete all their seasonal preparations in one convenient stop.
